Coachella Valley Arts & Music Festival
Every spring, festival fans head out to the desert to hang out with 100,000 of their closest friends. We built the digital ecosystem that keeps them connected, from the first ticket purchase to the last encore.
Over the course of our 5-year relationship, we created a technical infrastructure for Goldenvoice’s flagship festival that integrated touch-points on the web, mobile devices, and festival grounds via a custom API, allowing festival-goers, organizers, and sponsors to interact fluidly before, during, and after the festival. Additionally, we designed and developed many of the user-facing touch points, including the website, accounts portal, on-site registration kiosks, and custom features of the mobile application.
Our web design for Coachella.com featured signature immersive HTML5 animations that captured the lights, movement and artwork from the previous year’s festivities all within the header. Responsive web design allowed for seamless integration of the festival’s tech touch-points — from the users’ accounts, to the mobile app, and on the festival grounds themselves.
