More Work
Integrated Advertising Campaign
Oakley
Oakley put years of R&D into their latest high-tech apparel and accessories. We had to explain how it worked in 15 seconds.
Client: Oakley
Oakley had a range of new product stories to take to market. Extensive R&D had been carried out to deliver technology and apparel that would change the way their customers approach winter sports. The challenge? To communicate that advanced technology in a simple, thought-provoking and accessible way.
Working with pro athletes Simon Dumont and Stale Sandbech, we turned the slopes into an R&D lab, and translated Oakley’s upper stratosphere technology into hyper-real world tests. To ensure maximum cut through and simplicity, we told the stories in 15 seconds and released them on Oakley’s social media channels.