Services
Brutal Simplicity of Thought in Action
M&C Saatchi LA is comprised of multiple specialist groups, all collaborating under one roof. Each team has a unique focus and area of expertise, which allows us to provide our clients with a holistic, full-service offering that goes beyond the traditional agency model. We don’t believe in a “one-size-fits-all” approach. Instead, we consider the task at hand and assemble the right team to tackle it.
What we are good at
Strategy
- Research & Insight
- Brand Strategy
- Brand Positioning
- Campaign Strategy
- Acquisition & Retention
- Market Intelligence
- Launch Strategy
Social Media
- Channel Strategy
- Social Media Strategy
- Calendar Planning
- Content Creation
- Copywriting
- Community Management
- Influencer Marketing
Creative
- Campaign Ideation & Development
- Copywriting
- Art Direction
- Design
- Illustration
- Brand & Logo Identity
- Website Design
- User Experience Design
Distribution
- Distribution Strategy
- Network Relationships
- YouTube Networks
- Editorial & Publicity
- Digital Media
- New & Emerging Media
- PR
Content Production
- Content Strategy
- Photography
- Branded Content
- Live Action Production
- Editorial
- Motion Graphics
- Animation
Technology
- Information Architecture
- Web Development
- App/Mobile Development
- Platform Guidance
- Quality Assurance
- Data & Analytics
- Innovation Leadership
Industry Expertise
We’ve brought our passion, expertise and enthusiasm to a wide range of industries and verticals (and we’re always ready to tackle more). Here, we’ve highlighted some areas where our experience runs particularly deep.
Food
When it comes to food, the only thing that’s certain is customer preferences will change. Whether it’s a trend towards exotic flavors, healthy snacking or the next home delivery subscription model, the food business is an exciting, albeit challenging vertical. That’s why the food industry has been a particularly good fit for our expertise - there’s nothing we love more than a strategic challenge we can really sink our teeth into.
We have brought our insights and expertise to helping brands, like Veggie Grill, build from the ground up. We’ve also helped bigger groups, like Fox Restaurant Concepts, develop multi-pronged strategies, including social outreach, digital development and content creation, for their stable of over a dozen brands. Whether you’re an established restaurant chain or a food truck startup, we will roll up our sleeves and get to work developing solutions that will ultimately result in more customers enjoying your food.
Clients / Featured Work
- Veggie Grill
- Café Gratitude
- Fig & Olive
- Fox Restaurant Concepts
Healthcare & Wellness
The Healthcare & Wellness industries are both growing at an incredible rate, with no sight of slowing down. When it comes to healthcare and wellness, we understand the challenge of communicating your brand essence while also providing helpful information that will ultimately engage and motivate your audience to choose you as a service provider or to pick your product over a competitors.
At M&C Saatchi LA, our industry experts don’t only have years of health and wellness experience – they also have a deep passion for improving people’s lives and making the world a better place, as evidenced by our participation in various community outreach and pro-bono efforts. Whether you are in the business of pioneering research, providing care or promoting fitness, we are ready to bring our expertise and passion to the important work you’re undertaking.
Clients / Featured Work
- Sylvester Comprehensive Cancer Center
- OSU Comprehensive Cancer Center
- University of Miami U Health
- Gloveworx
Entertainment
Our agency is strategically situated in the heart of the entertainment capital of the world. With a specialized team of subject matter experts, we are well positioned to understand the changing landscape of entertainment consumption. Box office numbers and ratings are no longer the sole barometer of success, fans stream on demand, and expect conversation and interaction around the clock.
Under the Heavenspot banner, our team of social media professionals has fostered that conversation for entertainment clients such as Disney, FX, Starz, and Showtime. From driving tune-in for new properties like Mr. In Between and a then unknown Orange is the New Black, to supporting fandom on stalwarts like Always Sunny in Philadelphia and Predator, our team of experts understands the intricacies of an industry often challenging to navigate.
Clients / Featured Work
- FX
- 20th Century Fox
- Miramax
- Disney
- STARZ
- Showtime
- Hasbro
- Netflix
- Hulu
- Coachella
- ABC
- Amazon
- Warner Bros
- Mattel
Footwear & Apparel
Finding and engaging with new customers in the footwear & apparel space has become increasingly competitive and difficult with the rise of ecommerce. Consumers have access to more and more options every single day. Communicating product benefits in an engaging way, while providing a seamless customer experience is crucial to success.
We have years of experience helping brands in the industry achieve amazing results that transform their business. For UGG Australia, we took on the daunting task of launching the first ever UGG men’s footwear line. The success of that launch, backed by our razor-sharp strategy and breakthrough creative, resulted in sales of men’s footwear increasing from less than 1% to 30%, with total sales reaching a staggering $1.5 billion for the brand. It’s that kind of challenge we relish, and it’s that expertise that we bring to anyone looking to make their mark in the footwear and apparel industry.
Clients / Featured Work
- UGG Australia
- Oakley
- Gloveworx
Travel, Tourism & Attractions
Travel and tourism are in our DNA. In fact, the original M&C Saatchi was founded in London in 1995 by Maurice and Charles Saatchi specifically to service international clients British Airways and Qantas. In our earliest years, M&C Saatchi LA was well-renowned as THE agency to go to for travel and tourism. While we have since expanded our experience across a broader assortment of verticals, we are still very proud of the special place travel and tourism holds in our history.
Over the years, we’ve helped a wide range of travel and tourism brands inspire people to fly, cruise, shop, visit, and explore. We’ve created award-winning work for clients such as Crystal Cruises, Ford Theatres, the Hong Kong Tourism Board, Westfield, and the San Diego Zoo (one of our founding clients). If you are in the business of inspiring people to get up and go, we are ready to bring our deep experience and insights to your challenges and help you achieve industry-leading goals.
Clients / Featured Work
- Qantas
- British Airways
- San Diego Zoo
- Crystal Cruises
- Ford Theatres
- LA Phil
- Hong Kong Tourism Board
- Westfield
- Beverly Center
- Tour New Zealand
- Tour New Mexico
Alcoholic Beverages
Alcoholic beverages is one of the most complicated and competitive verticals there are. We know that differentiating yourself in a sea of sameness is just as important as navigating the waters of strict state and federal regulations.
We have been helping alcoholic beverage brands sell more bottles, glasses and cocktails since our founding in 2003. In fact, in our first year of business, we developed the iconic “Dear Ketel One Drinker” campaign for Ketel One Vodka, flipping the spirits category on its head. Over the years, our spirits portfolio has included a number of world-renowned brands, including Casamigos Tequila, 1800 Tequila, Nolet’s Reserve Gin, and Three Olives Vodka, just to name a few. If spirits is your business, we’re ready to bring our expertise to the table, and help you cut through a competitive category to achieve your goals.
Clients / Featured Work
- Ketel One Vodka
- Casamigos
- 1800 Tequila
- Nolet’s Reserve Gin
- Three Olives Vodka
Consumer Electronics
Consumer electronics is a constantly innovating and changing space with unique challenges. The competition is fierce, product life cycles are short and retail environments are notoriously tough to monitor. Finding a way for your brand to breakthrough in a crowded field, where there is always a new offering vying for attention, takes strategic creative, and that’s where we come in. Consumer electronics are often high-ticket items, so it’s imperative that brands provide their customers with content that is motivating and helpful so they can make informed buying decisions.
We have brought our insights and expertise to helping brands, like ROKiT, build from the ground up. We’ve also helped enterprise-level clients like EPSON, develop multi-pronged strategies for both consumer and business-to-business outreach. Wherever your goals lie, our expert team is ready to help you stay at the leading edge of the ever-evolving, and always-exciting, consumer electronics landscape.
Clients / Featured Work
- EPSON
- Vizio
- Bowers & Wilkins
- ROKiT
- Nokia
- Beats
- UE Ears
- Alibaba.com
Startups
Entrepreneurship is one of our core values. We bring a roll-up-your-sleeves work ethic to all of the projects we touch. And we understand the unique challenges that entrepreneurs face as they endeavor to realize their vision and bring their ideas to market. Over the years, we have worked on more than a dozen startup companies at varying stages of their growth. From boxing gyms to blockchain technology, our experienced and multi-talented team is adept at helping startups find a path to success, no matter where they are in the journey.
Clients / Featured Work
- Inspire
- Fabric
- Element AI
- RokIt
- Gloveworx
- Gridtrax
- UpTime
- JustChill
- A2 Milk