What does retirement really mean to you? That’s one of the thought-provoking questions asked in the new iteration of the Pacific Life “The Power of the Pacific” campaign, which launched in early September this year. The offering questions the existing stereotypes of what retirement means, and encourages consumers to “retire, without retiring from life”.

Spanning National TV, radio and digital, this campaign is the second from M&C Saatchi LA for Pacific Life after winning the business in a competitive pitch in 2016.

The campaign’s primary focuses is brand awareness, but it also provides added context on the practical benefits of investing with Pacific Life, such as creating long-term savings and establishing a lifelong income.

The two TV spots, tellingly named: “Income” and “Savings”, were created in conjunction with production partner World War Seven, and VFX specialist Carbon. They utilize a unique match-cut technique to tell the story of our two hero characters, who are flourishing in their newfound retirements. The iconic Pacific Life whale of course remains a strong element within the campaign, breaching beautifully at the conclusion of both stories.

The campaign will run into 2019.

Learn more about Pacific Life and “The Power of Pacific” here: www.PacificLife.com