M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect.

The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world.

The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at the same time servicing Chinese businesses seeking to expand internationally via Hong Kong.

M&C Saatchi Spencer HK will complement the existing operations in Shanghai, Kuala Lumpur, Tokyo, Jakarta, Delhi, Mumbai and Singapore while building its own unique niche by offering advertising, digital and social media marketing.

Richard Morewood, M&C Saatchi Asia CEO, had the following to say about the decision: “Hong Kong’s strategic importance can’t be underestimated as it reclaims its position as a bridge between China and the world. This is an opportune time for M&C Saatchi to be returning to Hong Kong and we’re excited to partner with the top person in the territory’s advertising industry.”

Spencer Wong shared similar beliefs stating, “Hong Kong’s resurgence as a regional hub offers the advertising industry a unique opportunity to restate its position as the “Window to China”. It also allows us to create communication solutions that are shaping our marketing industry, be that ICO, big data, AI or shared economy. The possibilities are limitless, and I am excited to be on this journey.”

Wong has worked with M&C Saatchi previously and the network is excited to have him back. Moray MacLennan, M&C Saatchi Worldwide CEO noted, “Identifying Hong Kong as a strategic market was the easy bit, more difficult was finding the top creative talent to partner with. It’s great to have Spencer Wong back at M&C Saatchi.”