Following a competitive review the agency will start working closely with BMW Motorrad USA’s marketing team to provide strategic recommendations, creative development, and implementation of digital, print and social media initiatives to drive brand awareness of the entire range of BMW motorcycle models.

“Our selection of M&C Saatchi was based upon their award-winning work on behalf of some of the world’s most recognizable brands, their understanding of the motorcycling community, and their commitment to engage the community in innovative ways,” commented Sarah Schilke, National Marketing Manager, BMW Motorrad USA.

“We’re ecstatic to work with BWM Motorrad USA – it’s a brand that engages people who are adventurous and passionate about the style and quality engineering that are signatures of BMW,” says Huw Griffith, CEO & Partner of M&C Saatchi LA. “We look forward to expanding visibility and appreciation through our collaboration.”