Last year, Nola – the San Diego Zoo Safari Park’s northern white rhino – passed away leaving only three of the species left on the planet. As Conservation is at the heart of the Zoo’s global mission, the organization wanted to honor this loss and inspire change. To translate sadness into determination and hope.

Through a brutally simple execution, M&C Saatchi LA has brought to life the plight of the northern white rhino, with an EKG marked by three diminishing rhino horns.

This great species has been decimated by humankind’s exploitation of endangered animals. We can end this senseless loss by heeding a call for life-affirming action. Together we can #endextinction. Find out more at endextinction.org