After a competitive review, Pacific Life Insurance Company has named M&C Saatchi LA Creative Agency of Record. M&C Saatchi LA will be responsible for consumer brand advertising creative and digital media for the Southern California-based company, a trusted U.S. provider of life insurance and retirement solutions for more than 145 years.

“We are thrilled to have found a highly strategic creative partner in M&C Saatchi LA and look forward to producing great work together,” said Tennyson Oyler, Vice President of brand management and public affairs for Pacific Life.

The first major priority for the partnership will be the creation of a new corporate brand awareness campaign launching in the summer.

“Like the symbolic humpback whale, Pacific Life is known for its exemplary strength, performance, and protection,” commented M&C Saatchi LA CEO & Partner Huw Griffith. “We are honored to be working together to build on the incredibly high awareness levels the brand has achieved, to strengthen consumers’ emotional ties to Pacific Life, and to help tell the unique story of the company’s values and offerings.”

Palisades Media Group will be working in partnership with M&C Saatchi LA and be responsible for planning and buying digital media.

The review was handled by The Burnett Group.

Founded in 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit www.PacificLife.com (add link). Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2016 is compiled by Pacific Life using the 2016 FORTUNE 500® list.