In collaboration with client Visit West Hollywood, M&C Saatchi LA developed and designed an annual travel guide that embodies the area’s 1.9 miles of creativity, energy and style in the heart of LA. The guide, now available in print and digital editions, builds on M&C Saatchi LA’s bold “Go WeHo” brand campaign for Visit West Hollywood, which launched across channels last year. The guides will be distributed worldwide to potential tourists and travel bookers, and online at: www.visitwesthollywood.com/visitor-essentials/request-guide

“Visit West Hollywood commissioned M&C Saatchi LA to design a new look for our annual travel guide. Because of the creative and colorful reputation of our city, we felt we needed an agency equally as creative and colorful to visually represent West Hollywood,” explains Jonathan Mattis, Vice President, Marketing & Sales, Visit West Hollywood. “Since tourism is the number one source of tax revenue for West Hollywood, it’s never been more important to have strong and dynamic branding and M&C Saatchi LA was the ideal partner to achieve this.”

West Hollywood is at the cultural and geographical heart of metropolitan Los Angeles – a walkable neighborhood featuring compelling art and culture, world-class hotels, and a vibrant nightlife. Last year’s “Go WeHo” campaign by M&C Saatchi LA was inspired by West Hollywood as a place that is proud to stand out, as demonstrated by its nonconformist culture, entertainment and design.

“With the Go WeHo campaign, we wanted to celebrate the vibrancy and spirit of West Hollywood and welcome everyone to discover the allure of this iconic and legendary place,” notes Maria Smith, Creative Director, M&C Saatchi LA.

This campaign reaches across a variety channels and touch-points, from digital and social, to collectable swag, and print. The campaign’s banners, billboards and posters invite people with statements that embody the flavor of West Hollywood including: Go Proud. Go Loud. Go WeHo. and Go Fierce. Go Fabulous. Go WeHo.